Agents and Sellers Need to Sell the Community First Then Sell The House

Collier Swecker video blogs about how Real Estate Agents and Sellers need to remember that Home Buyers buy community first then they will consider buying a particular home if the community meets their needs. Sellers and Realtors alike can get caught up in marketing the home and forget to highlight why a particular area of town or neighborhood is great for potential buyers. In particular, mothers want to know that your neighborhood and area of town will be a fantastic place to raise a family and convenient to grocery stores, schools etc. Emphasize those reasons in your descriptions and in a few pictures! If you have any comments or questions, email Collier at or visit my website at

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About Collier Swecker

Collier Swecker is a licensed real estate broker, attorney, blogger, speaker and entrepreneur. He is the founding partner of the Mega Agent Real Estate Team at RE/MAX Advantage which ranks as one of the top selling real estate teams in Alabama. Collier also acts as a business and marketing consultant for small business start-ups.

Collier graduated from Auburn University (B.A., 1998), Cumberland School of Law (Juris Doctor, 2002) and Washington University School of Law in St. Louis (Masters of Law in Taxation, 2003). Collier was the principal partner of the law firm Swecker and Sparks LLC for 3 years before leaving the law practice for real estate development and sales.

Collier is a native of Yorktown, Virginia and currently resides in Birmingham, Alabama with his wife, Amanda Capps Swecker. Collier & Amanda are the proud parents to a beautiful daughter, Julia Abigayle. They have one dog named Kramer.

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