Home Sellers and Realtors Need to Use Professional Photography

Collier Swecker video blogs about a recent study by the real estate brokerage Redfin, that showed that sold homes that had professionally shot photographs sold on average for $3,000 more than those homes that had owner shot or agent shot photography. Since Web Appeal is the new Curb Appeal, photography may be the absolute most important aspect of the marketing process. We use professional photography on over 90% of our listings and it has made an incredible difference in ensuring that our listings sell faster and for more money. Make sure you ask your agent if they intend to have your home photographed by a professional photographer. If you have any questions or comments email me at Collier@MegaAgents.com, visit my blog at www.CollierSwecker.com or my website at www.MegaAgents.com.

Hey Realtors – Stop Overpricing Your Listings!

Collier Swecker video blogs about there are some real excited Real Estate Agents who are so excited to get listings that they will give prospective Sellers irrationally high list prices just so that they can get the listing. Soon after these unprofessional agents get the listing they are calling their Sellers and asking for them to drop the price because they are not getting any showings at that high price. Duh! These agents are costing their clients money and causing a general distrust of real estate agents in general. A skilled agent knows how to price a home so that it will attract the most prospective buyers and will generate offers while talentless agents overprice listings and mislead their Sellers. If you have any questions or comments email me at Collier@MegaAgents.com, visit my blog at www.CollierSwecker.com or my website at www.MegaAgents.com.

 

Bad Real Estate Agents Can Kill Your Home Sale

Collier Swecker video blogs about how many home sellers hire real estate agents solely on the basis of the agents “years of experience” and has not researched whether that agent is selling homes in the current market or whether the agent knows how to market homes in the digital age. Collier shows two examples of bad marketing from experienced agents to illustrate his point. It is so important, in the digital age that we are living in, that the Realtor be able to communicate to the consumer, information on your home clearly and via all of the communication channels where the consumer is seeking the information. If you have any questions or comments email me at Collier@MegaAgents.com, visit my blog at www.CollierSwecker.com or my website at www.MegaAgents.com.

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Discount Real Estate Brokers Usually Equals Discounted Results for Sellers

Collier Swecker video blogs about how home sellers need to understand that when they hire “discount” real estate broker (aka as Limited Services Brokers) they are very likely costing themselves thousands of dollars and getting very little market expertise or marketing assistance. Most good “full service” agents will save you more than they will cost you. Quite frankly I think you will do yourself better going FSBO than going with a “discounted” broker! If you have any questions or comments email me at Collier@MegaAgents.com, visit my blog at www.CollierSwecker.com or my website at www.MegaAgents.com.

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Social Media Can Be The Most Effective Tool To Sell Your Home

Collier Swecker video blogs about how taking copies of the photos, videos and/or slideshows that your Real Estate Agent is using in their marketing and sending them out on your Facebook and other Social Media Accounts so all of your friends and family will see that your home is for sale! This is one marketing nugget that has worked well in the age of social media especially when the pictures or video are professionally shot. Friends and family on social media would love to help you sell your house by getting the word out and these photos and/or video footages can be key to effectively getting the news out there, that you are selling your home. People will help you sell your home if you only will ask!  If you have any comments or questions, email Collier at Collier@MegaAgents.com or visit my website at www.CollierSwecker.com.

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